The West Indies tour of India consisting of 3 Tests and 5 ODIs begins from 6th November on NEO Cricket. The series is on the back of India’s successful whitewash of the English team.
Any cricket series has heightened consumer interest when India is playing well. For instance the average match rating for the recently concluded India England ODIs was a whopping 60% more than the viewership of the ODIs played in England in September 2011.
There are a number of factors that will lead to a lot of interest in the series. It will mark the return of top cricketers like Sachin Tendulkar, Virender Sehwag and Yuvraj Singh from injury. In addition, the biggest attraction of the series will be the high possibility of Sachin scoring his 100th hundred in international cricket. This is by far the greatest record, and the master blasters sheer genius is evident from the fact that the next highest is at 69 centuries.
According to the industry sources, “NEO Cricket has launched a 360-degree marketing campaign with the positioning ‘Return of the Big Guns’ and will focus on print, television, radio, OOH and digital platforms to target the cricket enthusiasts. Around four and half crores have been spent for the entire marketing of this series.”
Prasana Krishnan, COO, NEO Sports Broadcast Pvt Ltd said, “The Indian team is on a victorious spree and there is a positive rub off on the India West Indies series with all the big stars returning. The series could mark several milestones including the biggest cricketing record – Sachin’s 100th century. It has been proven time and again that there is no substitute to live India cricket when the team is showcasing a spectacular performance.”