TAM data for the ongoing India-Australia ODI series, in the all India market, CS 4+ years, show an average TVR of 2.30 on Neo Cricket for the first three matches played on Sunday, October 25, Wednesday, October 28 and Saturday, October 31.
While Neo Cricket received an average TVR of 2.30, DD 1 received an average TVR of 2.25 for the same matches, thus taking the overall ODI average for the three matches to 4.55 TVR. The match played on October 25 began at 9 am, while those played on October 28 and 31 began at 2.30 pm.
With the series poised at an exciting juncture, media planners feel these ratings would go up further and say that even the current ratings are good as compared to Champions League and Champions Trophy.
What media planners have to say
Divya Radhakrishnan, President, TME, observed, “I believe these ratings are certainly good in comparison to that of Champions League and Champions Trophy, and considering that the distribution of Neo Sports is limited, it is a good rating, however it is not in line with the regular ODI matches, which ranges between 4 and 5 TVR. Nevertheless, as the tournament progresses, the ratings are expected to increase.”
Rajneesh Chaturvedi, National Director, MEC Access, noted, “The overall average TVR of 4.55 for the India-Australia ODI is reasonably good, but going by the excitement around this series, these numbers are also expected to go up further as long as India performs well.”
According to R Venkata Subramanian, VP, Lintas Media Group, “Expectations from the India-Australia ODI series are definitely high, especially with India playing good cricket. However, a TVR of 2.30 is definitely low and do not meet the expectations, but as the series progresses, I believe the ratings are also bound to go up, keeping in mind India’s good performance. The timings are no issue for low ratings, in fact, I believe it is the ODI charm that is seeing a downturn because ODI as a concept is an issue right now. However, with India playing well, I believe the ratings should go up.”
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