The terror attacks in Mumbai took a toll on cricket, with the two remaining ODIs between India and England been called off and Champions League being postponed. However, Test cricket is on as per schedule and Neo Cricket is quite upbeat about it. The sports channel has roped in 38 advertisers for the India-England Test series. Five sponsors have also come on board – Airtel, Microsoft, Hero Honda, Royal Bank of Scotland and Asian Paints.
The sports channel has also announced their ad rates at around Rs 70,000 to Rs 75,000 for their 10-second spot, 10 per cent less than what it was for the India-Australia series, which concluded at a high note in October this year. Neo Sports also claims to have sold 60 per cent of their inventories.
Abhishek Verma, Head Marketing and Communications Neo Sports, said, “The India- England ODI ratings were much more than expected. The India-England series is the only cricket, which is now remaining for this year. With Champions League moving out, it only gives advertisers an opportunity to advertise in these two Test matches. We hope that this Test series bring in good ratings that we have seen in the India-Australia series.”
Verma further said that the response from the advertisers had been positive and that at the end of the day, the game had to continue and once the series started, it would only add a boost to the ratings. “Terror did have an effect, but we cannot let the terrorist destroy cricket,” Verma asserted.