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Neo Cricket all geared to usher in the cricket season to India

13-September-2008
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Neo Cricket all geared to usher in the cricket season to India

A day after ESPN-STAR Sports announced its acquisition of the global commercial rights for Champions League Twenty20 till 2017 for $975 million, Neo Cricket, has ushered in India’s cricket season. Starting from the last week of September, enthusiasts of the sport can look forward to a cricket blitzkrieg, beginning with the Irani Cup from September 24, where Ranji Trophy winners, Delhi, will take on the Rest of India.

This would be followed by the India-Australia Test Series, which starts from October 9 and would continue till November 10. The final leg of this season will see the India-England Test and ODI Series, starting November 14, which will go on till December 23.

Abhishek Verma, Head-Marketing & Communications, NEO Sport Boadcast Pvt Ltd, said, “Neo Cricket truly brings a magnificent season for the Indian cricket fan with the T20 Champs (India) battling the ODI champs (Australia) for the title of the world’s best team, followed by a very competitive ODI and Test series with England. Viewers cannot expect better cricket than this one.”

Mautik Tolia, EVP-Programming, Neo Sports Broadcast, said, “The biggest season of cricket is upon us and Neo has lined up the biggest experts and a marathon line-up of programmes – a veritable ‘Cricketthon’ with round the clock coverage of the cricket series, which will keep the audiences truly ‘cricketained’.”

During the cricket season, viewers will be able to get match updates and behind the scenes action on ‘Sportszone’. Viewers would be able to air their views and opinions on an interactive dial in show ‘Dial C for Cricket’. ‘Playback’, the highlight show, would be Neo’s highlight show with a twist, summing up the day’s action.

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