Following NDTV’s lawsuit against Nielsen, Kantar and TAM Media Research, and the resulting disturbance it had caused in the Indian media and advertising industry, advertisers and agencies have set up a meeting to discuss the issue, where TAM Media Research officials will also be present.
A panel comprising members of the Advertising Agencies Association of India (AAAI) and the Indian Society of Advertisers (ISA) would be attending this meeting, which has been scheduled for August 16, 2012.
In a conversation with exchange4media, Arvind Sharma, President, AAAI said, “We are deeply concerned with what has been reported on this subject. But we would like to hear the complete details from the body in question itself instead of going by what has been reported in the press.”
Citing that this was a matter of sub judice, no further comments were available from any of the organisations. Sources close to the development, however, informed that the AAAI-ISA meeting is part of the industry’s exercise to understand the issue better and decide on the next steps in context to the allegations on TAM.
A senior industry resource said, “TAM Media Research’s top management have dealt with the industry with integrity in the past. And while NDTV has cast some serious charges on TAM, there is a need to understand this better – the question after all is of a key measurement metric of the industry.”