NDTV to air ‘Fight for Delhi’ for Delhi viewers only using Opt-Out technology

NDTV to air ‘Fight for Delhi’ for Delhi viewers only using Opt-Out technology

Author | exchange4media News Service | Saturday, Nov 04,2006 8:31 AM

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NDTV to air ‘Fight for Delhi’ for Delhi viewers only using Opt-Out technology

Following the success of its South-only and Kolkata-only shows, NDTV is now introducing a Delhi-only show called ‘Fight for Delhi’ using its Opt-Out technology. ‘Fight for Delhi’ airs weeknights at 7.30 pm starting November 6. So, while the capital watches this show, the rest of the country will watch NDTV 24X7’s national beam.

Opt-Out technology, developed by NDTV, enables geographical areas to receive an independent video signal. It is based on automatic satellite transmission without any manual intervention. There are individual boxes that are programmed to receive and switch frequency at the desired time to shift out of the regular feed and again switch back to the main feed when the opt-out feed is over.

‘Fight for Delhi’ brings Delhiites face-to-face with their elected representatives so that they can get an immediate response to their concerns.

“It’s a problem-solving show that forces bureaucrats, ministers, anyone who’s in-charge to commit on air to making the change that people want. And we will follow up on the promises that are made,” said Sonia Singh, Managing Editor, NDTV 24X7.

“Chief Minister Sheila Dikshit has committed to meeting voters once a week on this show. Our viewers will share their issues with her and she will appoint a person to help them out by a fixed date,” said Prannoy Roy, Chairman, NDTV.

NDTV’s Opt-Out programme in South India, ‘Southern Edition’, has generated a huge response in the four states where it airs every night at 7 pm. Viewers in Andhra Pradesh, Karnataka, Kerala and Tamil Nadu watch their own local news on this show, while the rest of the country receives NDTV 24X7’s national beam. Once a week, Southern viewers also get their own edition of ‘The Big Fight’.

With the use of the Opt-Out technology, viewers in Kolkata also watched city-specific programming during Durga Puja.

Tags: e4m

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