NDTV and STAR India have taken a strategic decision to transition the sales and marketing function back to NDTV. Uday Shankar, CEO, STAR India and Kevin Vaz, EVP, Ad Sales, STAR India have worked very closely with NDTV to build an excellent relationship. That relationship will continue at a strategic level.
However, as per plan, NDTV will take its sales and marketing destiny into its own hands and the transition process has already begun. This will ensure close integration with a number of fresh initiatives that NDTV is launching.
A strong connection with STAR will remain, including strategic coordination on cross platform sales and marketing. The current STAR sales team that was working on the NDTV channels will be transferred to NDTV.
Commenting on the new arrangement, Prannoy Roy, Executive Co-Chairperson, NDTV Group, said, “Working together with STAR has been a great experience. We have developed a close professional relationship and plan to retain close ties at a strategic level.”
Shankar added here, “STAR and NDTV, and my and Prannoy Roy’s relationship is a deep one. It was always meant to be a short term arrangement to enable NDTV to effect a transition. Now that the team is ready and NDTV wishes to take charge of its own destiny, we are happy to pass on the baton and wish this great brand all success.”
Both the oganisations will work towards ensuring the process is seamless.