Top Story


Home >> Media - TV >> Article

NDTV, STAR to transition sales & marketing

Font Size   16
NDTV, STAR to transition sales & marketing

NDTV and STAR India have taken a strategic decision to transition the sales and marketing function back to NDTV. Uday Shankar, CEO, STAR India and Kevin Vaz, EVP, Ad Sales, STAR India have worked very closely with NDTV to build an excellent relationship. That relationship will continue at a strategic level.

However, as per plan, NDTV will take its sales and marketing destiny into its own hands and the transition process has already begun. This will ensure close integration with a number of fresh initiatives that NDTV is launching.

A strong connection with STAR will remain, including strategic coordination on cross platform sales and marketing. The current STAR sales team that was working on the NDTV channels will be transferred to NDTV.

Commenting on the new arrangement, Prannoy Roy, Executive Co-Chairperson, NDTV Group, said, “Working together with STAR has been a great experience. We have developed a close professional relationship and plan to retain close ties at a strategic level.”

Shankar added here, “STAR and NDTV, and my and Prannoy Roy’s relationship is a deep one. It was always meant to be a short term arrangement to enable NDTV to effect a transition. Now that the team is ready and NDTV wishes to take charge of its own destiny, we are happy to pass on the baton and wish this great brand all success.”

Both the oganisations will work towards ensuring the process is seamless.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business