Top Story


Home >> Media - TV >> Article

NDTV, STAR to transition sales & marketing

Font Size   16
NDTV, STAR to transition sales & marketing

NDTV and STAR India have taken a strategic decision to transition the sales and marketing function back to NDTV. Uday Shankar, CEO, STAR India and Kevin Vaz, EVP, Ad Sales, STAR India have worked very closely with NDTV to build an excellent relationship. That relationship will continue at a strategic level.

However, as per plan, NDTV will take its sales and marketing destiny into its own hands and the transition process has already begun. This will ensure close integration with a number of fresh initiatives that NDTV is launching.

A strong connection with STAR will remain, including strategic coordination on cross platform sales and marketing. The current STAR sales team that was working on the NDTV channels will be transferred to NDTV.

Commenting on the new arrangement, Prannoy Roy, Executive Co-Chairperson, NDTV Group, said, “Working together with STAR has been a great experience. We have developed a close professional relationship and plan to retain close ties at a strategic level.”

Shankar added here, “STAR and NDTV, and my and Prannoy Roy’s relationship is a deep one. It was always meant to be a short term arrangement to enable NDTV to effect a transition. Now that the team is ready and NDTV wishes to take charge of its own destiny, we are happy to pass on the baton and wish this great brand all success.”

Both the oganisations will work towards ensuring the process is seamless.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016