Celebrity TV anchor Vinod Dua has been hired by NDTV India to do special poll programmes in the run-up to the Lok Sabha elections. Dua had anchored STAR News flagship election show Kaun Banega Mukhyamantri (KBM) during the Assembly elections last year, which had generated considerable viewer interest. It was perceived that Dua would create another success story on STAR News on the lines of KBM in the run-up to the General elections but he has opted to work with NDTV instead.
Dua shares a long association with Dr Prannoy Roy, President, NDTV. They had done election programmes together for Doordarshan between 1984 and 1996.
Dua confirmed to exchange4media.com that he has signed the contract with NDTV to do election programming on the Lok Sabha polls. “Even during the Assembly elections last year I had an offer from NDTV. For the Lok Sabha polls, I will be doing a Hindi election show for NDTV India. There is also a plan to do a bilingual show with Prannoy Roy,” he said.
Reliable sources at NDTV have also confirmed that Dua would do the special election programming for NDTV India.
Dua said the election programming is still at the ideation stage and that a concrete format would emerge after discussions with Roy who is currently traveling overseas.
Interestingly, STAR News has neither confirmed nor denied Dua’s switchover to NDTV. STAR News spokesperson told exchange4media.com, “Dua may or may not do the election programme for the channel this time.”