Presented by NDTV Profit and UK based Fact Based Communications, ‘World Business’ will profile world business leaders of the day and feature in-depth analyses of business trends worldwide. The new programme will be aired from June 3, 2006 on NDTV Profit.
‘World Business’, which has been sourced from outside, will be aired at 10 pm on June 3 followed by a repeat telecast on June 4 at 8 am.
Targeted at C-suite executives, senior managers, government officials and leading opinion formers in India and globally, ‘World Business’, which is quite popular across the world, is a weekly half an hour business programme, which includes segments such as ‘Tech Watch’. While ‘Tech Watch’ would lay stress on the various ways of utilising technology by companies to maintain competitiveness in today’s day and age, ‘Business of Sport’, another segment, will look at matters pertaining to money and business strategies behind sports.
Drawing parallels with ’60 Minutes’, which is aired every Sunday at 11:30 pm, Managing Editor, NDTV Profit, Vikram Chandra commenting on the new programme, said, “NDTV has always sought to provide quality content programming for its viewers. Bringing one of the most widely watched global business shows on our platform is in keeping with our channel’s commitment to offer more value, in-depth analysis and the latest in international business news.”
The show will be hosted by former anchor and editor of CNN Business News, John Defterious. Some of the best minds in business journalism, including business correspondents, reporters and contributors from across Europe, Asia, the US, Middle East and Africa constitute the World Business team.