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NDTV Profit sets out to show the way to ‘30 Minutes to Wealth’

16-September-2008
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NDTV Profit sets out to show the way to ‘30 Minutes to Wealth’

Lehman Brothers filing for bankruptcy and the sale of Merrill Lynch has created fresh turmoil in the market already reeling under rising inflation. Creating wealth and thriving amid such chaos is what every investor is looking at. NDTV Profit has launched a new show, ‘30 Minutes to Wealth’, that seeks to help viewers take charge of their money.

The show premiered on September 13 and will be aired on Saturdays at 2 pm with repeat telecasts on Sundays at 10 pm. The show is hosted by Manisha Natarajan, Head-Corporate Communications, NDTV, and Monika Halan, Editor, Outlook Money.

Explaining why they had initiated a show like this, Natarajan said, “People are slogging it out for 12 hours a day making money and saving to invest, but are they investing right? With over 40 mutual fund schemes being launched in a month, new insurance products being pushed by agents, how does an investor know which is the best option for him? The show will look at hard facts behind various investment options and loan products to help viewers take charge of their money, avoid classic mistakes and invest right for best returns.”

With this show, Natarajan returns to anchoring. She will, however, also continue as Head of Corporate Communications at NDTV.

Commenting on the promotional plans, Natarajan said, “We will be airing the show promos on all NDTV channels, which have been conceived by our in-house team. We have also put together an interactive website for viewers to send their questions. That is already turning to be a big hit. The show can also be downloaded on NDTV’s active mobile platform.”

She further said, “Outlook Money, the leading magazine in the personal finance space, is the Knowledge Partner for ‘30 Minutes to Wealth’ and will carry an ad of the show in its editions. The ad has been conceived and created by the design team of Outlook Money.”

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