NDTV Profit, Reliance Money join hands to re-launch ‘Money Mantra’ in a new avatar

NDTV Profit, Reliance Money join hands to re-launch ‘Money Mantra’ in a new avatar

Author | Swapna Rahul Shah | Friday, Jun 13,2008 8:00 AM

NDTV Profit, Reliance Money join hands to re-launch ‘Money Mantra’ in a new avatar

NDTV Profit and Reliance Money are jointly relaunching investment show ‘Money Mantra’ in a new avatar. In its first run, telecast of the show was stopped at the end of 2007. ‘Money Mantra’ will now premiere on NDTV Profit on June 20 at 7.30 pm and will air on Fridays, with repeat telecast on Sundays at 12.30 pm. The show, which is of 30-minute duration, will have 52 episodes.

In its new avatar, ‘Money Mantra’, the only Hindi programme on NDTV Profit, would primarily focus on investment awareness and investment opportunities for the common man.

The show was unveiled at the BSE on June 12 by Shivnath Thukral, Managing Editor, NDTV Profit; Sudip Bandyopadhyay, Director & CEO, Reliance Money; and Pankaj Pachauri, Executive Editor & Prime Time anchor, NDTV, in the presence chief guest Rajnikant Patel, Managing Director & CEO, Bombay Stock Exchange.

Thukral said that when the telecast of ‘Money Mantra’ was stopped in 2007-end, it was not replaced by any other show in the 7.30 pm slot. “We were screening events and business features in that particular slot,” he added.

Speaking on the occasion, Pankaj Pachauri, said, “Investment begins with investing in knowledge of the opportunities to invest. Through ‘Money Mantra’, we aim to help build the investor knowledge base. With Reliance Money’s expertise and insight into investment needs and options, ‘Money Mantra’ will help millions of viewers on better informed investment decisions. In a nutsell, ‘Money Mantra’ will give voice to the common man and aim at ‘Aam Janta Ka Faayda’.”

Sudip Bandyopadhyay said, “Reliance Money endeavours to change the way people choose and use financial services in this country. Investor education forms an important ingredient in this endeavour, and we are happy to have found a right partner in NDTV Profit and the right platform in ‘Money Mantra’ to help us fulfill this mission.”

Speaking more on the show, Thukral said, “‘Money Mantra’ has been one of the most successful shows on NDTV Profit, and we are very happy to relaunch the show in its new avatar. Over the next few weeks, Profit will be launching several new shows to meet the needs of investors looking for safe investment options. We are pleased to associate ourselves with Reliance Money to achieve the same goals such as investor inclusion, safety, and awareness in India’s growing economy.”

‘Money Mantra’ will be hosted Pankaj Pachauri. The audience-based show will have a panel of financial experts along with Sudip Bandyopadhyay, who would be a permanent panelist. They will discuss and analyse topical economic issues and their impact on personal finance. The panelists would take both audience and viewers’ questions, either live or through email. The show will also showcase a couple of case studies of people looking to make investments or improvise from their past mistakes.

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