In order to give the business channel a more contemporary and visually appealing look, NDTV Profit has gone in for a makeover from June 19, 2006. Incidentally, Zee News, too, had gone in for a revamp from that very date.
As part of the new look, NDTV Profit will now be seen sporting a silver grey background with the text in vibrant contrasting colours. The ticker bands have been made sleeker, thereby occupying less space on the screen.
Commenting on the launch of the new look NDTV Profit, the channel’s Executive Editor, Shivnath Thukral, said, “The frenzy of yesteryears has now been replaced with a more balanced perspective in presenting and digesting information. Profit’s new look will ensure that this need for balance is met. The new look is also linked to the feedback.”
The makeover signifies the need of useful information for viewers as they trade, invest and look at alternative options. It combines the pulse of world markets along with the news flow from India to present the complete picture.