The Prannoy Roy-promoted New Delhi Television Ltd is planing to launch another news channel. This will be the fourth in its bouquet of channels after English news channel NDTV 24X7, Hindi news channel NDTV India and business news channel NDTV Profit.
The company has filed an application with the ministry of information and broadcasting for permission to uplink the news channel.
According to information and broadcasting ministry officials, the proposed news channel will be a bi-lingual one offering news in Hindi and English about the entertainment and lifestyle segments. The channel will also have non-news programmes.
NDTV executives were not available for comments. The company has informed the stock exchange that an application has been sent to the ministry on May 16, 2005, for permission to uplink its fourth news channel.
NDTV, founded in 1988, is India's first and largest private producer of news, current affairs and entertainment television.
The broadcaster launched its largest ever expansion in April 2003, when it simultaneously launched its two 24-hour news channels, NDTV 24x7 and NDTV India Hindi. On January 17, 2005, NDTV launched NDTV Profit.
NDTV's plans to launch the fourth news channel comes at a time when the country's other broadcasters also planing more channel's in the news segment. It is worth noting that over the last couple of months about five new channels were announced by companies like Jagran Group, TV 18 and others.