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NDTV MetroNation turns one; channels in Chennai, other metros in the pipeline

03-October-2008
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NDTV MetroNation turns one; channels in Chennai, other metros in the pipeline

NDTV MetroNation, which celebrated its first anniversary on September 26, is very upbeat after experiencing a 27 per cent growth in market share over the last one year.

Rajiv Lulla, CEO, NDTV MetroNation, said, “Local content is increasingly becoming more important for television audiences worldwide as well as in India as it focuses on news that touch people’s lives directly. With a contemporary and dynamic team of reporters and anchors covering Delhi with gusto, NDTV MetroNation has been successfully able to capture the imagination of Delhi and NCR and become a reference point for Delhiites.”

He further said, “Our news and shows have evolved rapidly during our first year of operation, and in recent months our audience ratings beat most national channels. Over the next year, MetroNation will enhance its existing repertoire of programmes by developing richer concepts that strengthen our connections with the region and with our target audience. NDTV will also be launching similar hyper-focused channels in Chennai and many other such metros during the year.”

“Our mantra for advertisers will be ‘Orchestrate Nationally, Execute locally’. MetroNation in its second year will offer unprecedented local reach, distribution efficiencies, cross promotions and online presence to its advertisers,” Lulla added.

Capturing the spirit of Delhi with city-centric programming, NDTV MetroNation brings to its viewers all genres of programmes covering the best of metro life – News and Current Affairs, Lifestyle, Entertainment and Youth Buzz. Some of the most viewed shows on MetroNation contributing to its success include, ‘The Great Aunty Cookoff’, ‘Fight For Your Rights’, ‘Let’s Go Delhi’, ‘Feeding Frenzy’, ‘U Special’, ‘Super Shopper’ and ‘We Speak Like This’.

NDTV MetroNation is currently running a campaign against bad roads in Delhi and will highlight civic issues in the National Capital and the fight for it to be fixed as part of channel’s extensive coverage of the forthcoming elections.

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