Top Story

e4m_logo.png

Home >> Media - TV >> Article

NDTV Media to handle advertising sales for Nick

09-November-2006
Font Size   16
Share
NDTV Media to handle advertising sales for Nick

Nick has appointed NDTV Media Ltd as its exclusive advertising sales agency in India. As part of the agreement, NDTV Media would be responsible for selling airtime on Nick, which includes sponsorships, spots, promotions and tie-ups, among others.

Announcing the appointment, Amit Jain, Managing Director, MTV Networks India, and Executive Vice-president, MTV Networks Asia, said, “NDTV Media’s innovative approach, coupled with their strength in concept selling, makes them the perfect choice to optimally leverage Nick’s steady climb in the kids’ television category.”

He further said, “The appointment of NDTV Media completes the circle of key business initiatives outlined for Nick for this year and comes at the right time. With a 150 per cent increase in Nick’s ratings over the last three months, distribution across 25 million households in South Asia, relevant and ‘safe-for-kids’ programming that saw Nick launch 11 new shows this year, the channel is sure to continue on its steady growth path towards being at the top-end of the deck by the year end.”

Commenting on the appointment, Raj Nayak, CEO, NDTV Media Ltd, said, “We are glad to partner with Nick, the global leader in kids’ entertainment, and see great opportunity to marry its unique characters and programming to brands in both kids as well as non-kids categories.”

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.