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NDTV launches viewers’ choice news bulletin ‘My News’

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NDTV launches viewers’ choice news bulletin ‘My News’

In a bid to make news more interactive, NDTV is launching a new show on its English news channel NDTV 24x7 called ‘My News’, based on the viewers’ choice of the top 10 stories through SMS poll. Starting September 18, 2006, at 6:30 pm, NDTV will invite viewers every day to vote for the top stories out of a menu of 20 stories.

In an age where news content is becoming more and more personalised, NDTV wants viewers to control what they see. “Choice of news stories is always based on editorial judgment. With ‘My News’, we turn our viewers into News Editor once a day. We will also ask our viewers as to why they chose a particular story. It will also be a learning experience for us,” said Sonia Singh, Managing Editor, NDTV 24x7.

NDTV’s competitor CNN IBN has been pioneering the concept of ‘Citizen Journalism’ and now Times Now is also betting big on its new initiative, ‘Citizen Reporter’.

Asked whether NDTV would eventually follow its competitors, Singh said, “We have a programme called ‘I-Witness’. But we believe jounalism has to done by journalists. People watch television news due to the credibility and reputation attached with its kind of journalism. We don’t want to play around with our journalism. We don’t feel there is any need to follow our competitors blindly.”


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