Top Story

e4m_logo.png

Home >> Media - TV >> Article

NDTV launches viewers’ choice news bulletin ‘My News’

18-September-2006
Font Size   16
Share
NDTV launches viewers’ choice news bulletin ‘My News’

In a bid to make news more interactive, NDTV is launching a new show on its English news channel NDTV 24x7 called ‘My News’, based on the viewers’ choice of the top 10 stories through SMS poll. Starting September 18, 2006, at 6:30 pm, NDTV will invite viewers every day to vote for the top stories out of a menu of 20 stories.

In an age where news content is becoming more and more personalised, NDTV wants viewers to control what they see. “Choice of news stories is always based on editorial judgment. With ‘My News’, we turn our viewers into News Editor once a day. We will also ask our viewers as to why they chose a particular story. It will also be a learning experience for us,” said Sonia Singh, Managing Editor, NDTV 24x7.

NDTV’s competitor CNN IBN has been pioneering the concept of ‘Citizen Journalism’ and now Times Now is also betting big on its new initiative, ‘Citizen Reporter’.

Asked whether NDTV would eventually follow its competitors, Singh said, “We have a programme called ‘I-Witness’. But we believe jounalism has to done by journalists. People watch television news due to the credibility and reputation attached with its kind of journalism. We don’t want to play around with our journalism. We don’t feel there is any need to follow our competitors blindly.”

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...