In an effort to create cerebral and thought-provoking programmes for its viewers, NDTV has tied up with broadband and telephone services company Airtel to present a reality contest, ‘Airtel Scholar Hunt Destination UK’. The show is scheduled to go on air from July 14 this year.
The reality show to be hosted by Arun Thapar, proposes to select the crème de la crème from the increasingly ambitious and vibrant student community in India and offer them five scholarships to British universities in subjects as diverse as Journalism, Media and Cultural Studies, Management, Computing Science, Biomedical Science and Engineering.
Based on their performances, the winners will bag scholarships to renowned universities like Cardiff University, Leeds University, Middlesex University, Sheffield University and Warwick University for either a Bachelor’s or a Master’s degree. In addition to sponsoring the scholarships and stipend for living expenses, the participating British universities will assist in developing the specifics of the quiz and task rounds, so that the contest questions reflect their exacting admission requirements.
‘Airtel Scholar Hunt Destination UK’ is targetted at students who will complete their Senior Secondary education this April.
On the launch of the show, Raj Nayak, CEO, NDTV Media, said, “ Reality shows have been a huge success in the past and we have been toying with the idea for over a year. But it was important for us to bring in a reality show that fits in with the profile and image of the channel and that’s how we narrowed down on education.”
“We believe this programme will give an opportunity to students across the country to be a part of a reality show, as also to fulfill their dream of studying abroad,” he added.
Sonia Singh, Managing Editor, NDTV 24X7, said, “It is NDTV’s constant endeavour to present novel programmes that excite our viewers. This scholar hunt offers students a chance to excel in a fair competition. Not only will this show thrill the younger generation, it will also challenge their minds and offer them a promising future.”