NDTV has announced the launch of a new series, ‘Documentary 24x7’ on its flagship channel NDTV 24x7. The series, a first-of-its-kind on a news channel, will feature an array of cutting edge and path-breaking documentaries that explore contemporary issues. At the same time, NDTV Good Times has launched a weekly half-hour series ‘The Great Indian Love Challenge’ that captures the way Indians celebrate their love and the extent to which they will go to prove the same.
‘Documentary 24x7’ will premiere on NDTV 24x7 on October 18, and will be aired every Thursday at 9.30 pm with a repeat telecast on Sundays at 1:30 pm. ‘The Great Indian Love Challenge’ on NDTV Good Times will go on air from October 13 at 9.30 pm.
‘Documentary 24x7’ will provide a platform for documentary films that have had a restricted audience in India. The series will move beyond the realm of headlines and breaking news to create a dialogue on broader and more enduring concerns.
The series will feature a mix of award winning works by seasoned filmmakers, both from India and from across the world. The impressive list of filmmakers include Amar Kanwar, Mike Pandey, Safina Uberoi, Sonali Gulati, Vivek Mohan, Pankaj Butalia and Paromita Vohra, as well as NDTV’s seasoned talent including Sutapa Deb, Shikha Trivedi, Radhika Bordia, Swati Thiyagarajan, Sampad Mahapatra, Uma Sudhir and Tisha Srivastav.
The documentary series will be responsible and thought-provoking programmes for its viewers. Most documentary films go unnoticed by a majority in the country due to issues in distribution and marketing of this genre, although there has long been a niche but avid fan base for documentaries in India. ‘Documentary 24x7’ aims to nurture this growing interest and give filmmakers their deserving due. The series taps talents and issues from across the globe and makes the best of documentaries accessible to a wider audience base.
The series will air documentary films that reflect a wide range of subject, style, content and form. Some of the chosen films include Sonali Gulati’s ‘Nalini by Day, Nancy by Night’ based on the BPO industry from an American immigrant’s perspective; Safina Uberoi’s ‘Brides of Khan’, which portrays Sydney-based photographer Alan Khan, who is famous for his wedding photographs of Indian, Greek, Lebanese and Chinese immigrants in Australia; ‘Many Faces of Madness’ by Amar Kanwar that focusses on the wide-scale ecological devastation in India, and ‘Where’s Sandra’ by Paromita Vohra which delves into Christian stereotypes.
‘The Great Indian Love Challenge’ on NDTV Good Times has high stakes on offer -- a solitaire, an Apple G4, a Louis Vitton ensemble, a holiday in Bora Bora Islands, a year’s supply of chocolates, etc. The show would be presented by VJ Yudhisthir Urs, popularly known as Yudi.
Shibani Sharma Khanna, Channel Head, NDTV Good Times, said, “NDTV Good Times has been conceptualised and developed keeping in mind an Indian audience that is largely cosmopolitan, socially upbeat and ready to live it up. The channel is targetted at young and increasingly affluent Indians, with money to spend on living better. ‘The Great Indian Love Challenge’ captures the way Indians celebrate their love and the extent to which they will go to prove the same. The programme will be presented with style, wit and intelligence and promises loads of fun, action and celebrations.”
Three tasks to be performed are based on three recurring themes, which would be embarrassment, physical endurance and conquering fear. Each represents how far the participant is willing to go to proclaim his or her love and win a prize for his or her beloved. The prizes would be revealed to the participants in the beginning, and it would be the participants’ decision on embarking upon the tasks.