NDTV and Astro, one of the leading media groups in South East Asia, have come together to launch a 24-hour news, infotainment and lifestyle channel called ‘Astro Awani’ in Jakarta, Indonesia.
Commenting on the launch, Prannoy Roy, Chairman and Wholetime Director, NDTV, said, “This is a landmark for NDTV. For India’s media industry this is the first time that an Indian company has launched a news and infotainment channel outside India in partnership with an international media company. We regard this as one our most exciting new ventures and look forward to launching many more channels outside India in the future.”
“Astro Awani has been launched to provide incisive, up-to-the-minute news, lifestyle, debate, current affairs and infotainment to discerning viewers in Indonesia. By partnering with NDTV, we have ensured that we bring nothing less than the best practices in news gathering and infotainment programming to our viewers,” said Nelia Sutrisno, CEO of PT Direct Vision.
Astro Awani fills the need for an information-based channel in Indonesia. Aimed at urban educated viewers around Indonesia, the channel is in the Bahasa language. The content is made up of news bulletins, current affairs shows, lifestyle programming and documentaries.
With this launch Astro Awani becomes the first news channel in Astro’s bouquet, and will be distributed throughout Indonesia on PT Direct Vision’s platform, that is currently licensing the ‘Astro’ trademark. Astro is expected to complete its 20 per cent investment in PT Direct Vision soon.