Even as television news channels of all hues in the country are readying for the run-up to the Lok Sabha elections with a variety of election programming, including spoofs, NDTV India has come up with an innovative plan to capture the viewers' imagination. The television channel has launched a 'Cast Your Vote' film contest. An entrant to the contest would have to send in a 30-second film, in Hindi or English, urging the nation to cast their vote during the General elections.
The three most effective films would be aired on NDTV India and NDTV 24X7. Further, the best entry would be entered by NDTV Media at the top international advertising shows, such as Cannes. A cash award of Rs 1 lakh too awaits the winner.
Explaining the rationale for the contest, Raj Nayak, CEO, NDTV Media, told exchange4media.com that the public service films would reach out to a cross-section of educated people in the country, many of whom desist from exercising their franchise.
"It is also an opportunity for the creative minds in the advertising agencies to make films without having to listen to any client," he said.
The response to the contest has also begun to show substantial results. "I have already received 40 calls since the mailers went out a day ago. We expect a huge response. There is no entry fee, and there is no restriction on the number of entries. And, with prospects of the best films getting aired on both NDTV India and NDTV 24X7, there would a large number of entrants," he said.
The entrants are required to submit the films in the beta format by March 10 this year.