NDTV has entered into a strategic pact with UK’s commercial media company ITV to distribute the latter’s general entertainment channel Granada TV in India and South Asia. This partnership will bring to Indian viewers hit contemporary dramas such as the award-winning ‘Prime Suspect’, ‘The Jeremy Kyle Show’, ‘The Friday Night Project’, ‘Ballroom Bootcamp’, ‘Airline’, and ‘Vroom Vroom’.
On the partnership, Rahul Sood, Head of Network Distribution & Affiliate Sales, NDTV, said, “We look forward to launching the channel across all digital platforms. There is an untapped potential for quality niche channels in the Indian market and Granada TV, with its strong content line-up, will fill this gap.”
Peter Iacono, President & Managing Director, ITV Global Entertainment, said, “With over 50 years of experience as the UK’s No. 1 commercial television network, we are tapping into our unique catalogue of quality content and commercial skills as a broadcaster to bring this new must-see channel to Asia. Granada TV is a large-scale, serious undertaking offering compelling love stories, drama, gripping mysteries and exciting light entertainment. It’s about family; it’s about lifestyle; it’s just plain and simple good TV.”
“The region is ripe for the launch of a channel which brings high quality, commercially successful TV hits in a contemporary format; and initial feedback from pay TV operators has been very positive,” said James Ross, Regional Director for ITV Global Entertainment in Asia.
Initially, the channel will be broadcast in English with local subtitles to be available in launch markets. Granada TV has been available on a limited preview basis in Asia since June 23 and will continue to be broadcast via ABS-1, operated by Asia Broadcast Satellite.