Top Story

e4m_logo.png

Home >> Media - TV >> Article

NDTV in pact with UK’s ITV to distribute Granada TV in India

01-November-2008
Font Size   16
Share
NDTV in pact with UK’s ITV to distribute Granada TV in India

NDTV has entered into a strategic pact with UK’s commercial media company ITV to distribute the latter’s general entertainment channel Granada TV in India and South Asia. This partnership will bring to Indian viewers hit contemporary dramas such as the award-winning ‘Prime Suspect’, ‘The Jeremy Kyle Show’, ‘The Friday Night Project’, ‘Ballroom Bootcamp’, ‘Airline’, and ‘Vroom Vroom’.

On the partnership, Rahul Sood, Head of Network Distribution & Affiliate Sales, NDTV, said, “We look forward to launching the channel across all digital platforms. There is an untapped potential for quality niche channels in the Indian market and Granada TV, with its strong content line-up, will fill this gap.”

Peter Iacono, President & Managing Director, ITV Global Entertainment, said, “With over 50 years of experience as the UK’s No. 1 commercial television network, we are tapping into our unique catalogue of quality content and commercial skills as a broadcaster to bring this new must-see channel to Asia. Granada TV is a large-scale, serious undertaking offering compelling love stories, drama, gripping mysteries and exciting light entertainment. It’s about family; it’s about lifestyle; it’s just plain and simple good TV.”

“The region is ripe for the launch of a channel which brings high quality, commercially successful TV hits in a contemporary format; and initial feedback from pay TV operators has been very positive,” said James Ross, Regional Director for ITV Global Entertainment in Asia.

Initially, the channel will be broadcast in English with local subtitles to be available in launch markets. Granada TV has been available on a limited preview basis in Asia since June 23 and will continue to be broadcast via ABS-1, operated by Asia Broadcast Satellite.

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.