NDTV Imagine has announced the launch of a new music talent show, ‘Junoon – Kuch Kar Dikhaane Ka’. The new show is positioned to tap the country’s passion for music. It would be a contest-based programme that aims to find out the most popular genre of music in India – folk, Sufi or Bollywood music. The decision would be based entirely on audience votes.
While the date of airing the show has not been finalised yet, it is scheduled to start in June 2008. The show would be aired twice a week with a performance and elimination episode.
According to the concept of the show, there would be three teams, each representing a genre – Sufi Ke Sultan (Sufi music), Maati Ke Lal (Folk music), and Bollywood Ke Baadshah (Filmy music). Each team would have six contestants, who would be mentored by three eminent personalities from the music industry – Ustaad Rahat Fateh Ali Khan, Ila Arun and Anand Raj Anand for Sufi, folk and Bollywood music, respectively.
‘Junoon – Kuch Kar Dikhaane Ka’ is being produced by Saibaba Telefilms. According to the show’s producer Gajendrra Singh, “‘Junoon’ is passion, purity and madness. This show is all about ‘Junoon – Kuch Kar Dekhaane Ka’. India is a diverse country with music for every occasion and emotion. ‘Junoon’ will bring out the very strong and popular styles of music, especially Sufi and folk, in an interesting and unique way. I am very excited about this show, the concept and working with NDTV Imagine.”
Shailja Kejriwal, EVP – Content, NDTV Imagine, said, “In India, we are not just passionate about music, we are passionate about specific genres of music that appeal to us as individuals. With ‘Junoon’, NDTV Imagine presents a fresh concept in this popular genre of music talent shows, creating a differentiated experience for our viewers. We are very pleased to team up with Gajendrra Singh for this new initiative.
This partnership promises to deliver a complete entertainment package for the entire family.”
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