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NDTV Imagine to air new version of ‘Ramayan’ from January 21

05-January-2008
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NDTV Imagine to air new version of ‘Ramayan’ from January 21

Hitting the television screen on January 21, NDTV Imagine, the new player in the Hindi GEC space, has announced yet another show. The channel will launch the mythological series of ‘Ramayan’. Produced by Sagar Arts, the all-new series will premiere on January 21, and will be telecast from Monday-Thursday in the 9.30 pm time slot.

According to Sameer Nair, CEO, NDTV Imagine, “Ramayan is a tale for every generation. It is multi-layered, multi-faceted, and multi-dimensional. And this brand new daily version of the timeless classic has been interpreted to cater to the taste of a shining, modern India. Television is all about great stories well told, and for us ‘Ramayan’ is India's greatest story ever. We hope to re-tell it in a compelling, entertaining manner.”

The characters in ‘Ramayan’ will be essayed by a new generation of actors – Gurmeet Choudhary will play the lead of Lord Ram, while Debina Bonnerjee would play Sita. Ankit Arora, Vije Bhatia and Lalit Negi will play the three key characters of Lakshman, Bharat and Shatrughan, respectively. The entire production is being executed at Sagar Film City in Baroda where grand sets have been erected to depict key areas in the kingdom of Ayodhya, the birthplace of Lord Ram.

On the show, Prem Sagar commented, “Like river Ganga, Ramayan is sacred, timeless and immeasurable. A dip in the values of idealism and sacrifice embodied in Ramayan is like a bath in the Ganga that purifies your thought, speech and action and washes away all evil gathered as time has moved life. Twenty years ago, our revered father Dr Ramanand Sagar created a revolution through a blockbuster show. Now, we the second and third generation hope to recreate the same magic.”

On the show’s expectations, Nair explained, “Ramayan has a huge connect with audiences across the country and has all the elements that will deliver on our promise to entertain and delight. The Sagars are powerful storytellers and the final word in creating mythological epics for television. We believe that our partnership has the potential to make ‘Ramayan’ a show that the whole family will watch together every evening.”

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.