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NDTV Imagine, Kreeda Games in strategic partnership for ‘Nachle Ve’

NDTV Imagine, Kreeda Games in strategic partnership for ‘Nachle Ve’

Author | exchange4media Mumbai Bureau | Saturday, Jan 19,2008 6:41 AM

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NDTV Imagine, Kreeda Games in strategic partnership for ‘Nachle Ve’

NDTV Imagine, the GEC from the NDTV stable which is going on air from Monday, January 21, and Kreeda Games have entered into a partnership for the channel’s dance show ‘Nachle Ve’ with Saroj Khan. Kreeda’s mass multiplayer online dancing game, ‘danceMELA’, will be the official gaming partner for the show.

As part of the association, various activities, including online national dancing tournaments, have been planned. A special ‘Avatar’ for Saroj Khan would be created in the game. This Avatar would teach players how to dance online and even hold special tournaments in the game, where the winner would be featured on television. ‘

Nachle Ve’, which would be aired at 7 pm, would have choreographer Saroj Khan teaching viewers all the ‘jhatkas’ and ‘matkas’ that make dancing stars out of film stars.

Tags: e4m

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