NDTV Ltd and The Hindu have joined hands to launch Chennai’s first and only city-specific English news and entertainment channel ‘NDTV Hindu’, which hits the airwaves from May 16, 2009. The channel will cover breaking news and current affairs as well as user-friendly information about the happening places and events in Chennai.
Announcing the launch of the channel, Dr Prannoy Roy, Chairman, NDTV Ltd, said, “We firmly believe that the future of news is in going local. The Hindu Group with its impeccable credentials has been a household name for generations in Chennai and this partnership will help NDTV Hindu to capitalise on the brand strengths and journalistic values of both the media houses.”
Sharing his views on the launch, N Ram, Editor-in-Chief, The Hindu, said, “Chennai is fast evolving as a cosmopolitan city. Though there are a few Indian language channels that exist for local news, yet there is no English channel catering exclusively to this vibrant city. With NDTV’s strong television broadcasting and editorial capabilities, NDTV Hindu will bring out the true flavor of the city through its high-end content.”
N Murali, Managing Director, The Hindu, added, “With its non-stop programming across genres, catering to a young urban India, NDTV Hindu aims to change the perspective of every Chennaite about their city, by the minute.”
Commenting on the launch, Rajiv Lulla, MD & CEO, NDTV Hindu, said, “This channel is a winning combination of editorial excellence and superior programming, targeted at the young. We’re sure we will be able to capture the pulse of the city and give the viewers what they have been missing so far.”
Designed as a highly interactive channel, NDTV Hindu will invite students from Chennai’s schools for the weekly show titled ‘I Spy with My Digital Eye’, where they will be taught how to make films, all caught on camera. The channel will also offer a show for shopaholics called ‘Super Shopper’. ‘Shift Focus’ will showcase who went where over the weekend, what’s the latest show in town and the latest updates on exhibitions, night dos and book launches within Chennai and around the state.
Jennifer Arul, Managing Editor/COO, NDTV Hindu, will round up the day’s happenings in and around the city and national news of importance on ‘Night Vision’. Coinciding with the counting day, viewers can watch Arul on the election special ‘Night Vision’. The show will capture the results euphoria and disappointments across political parties as well as the game changing role played by the Tamil Nadu parties.
NDTV Hindu will be broadcast free-to-air on SCV and Hathway.