The food genre seems to be high on NDTV Good Times’ platter as the channel serves up quite a few food-related programming to its audience. Celebrating the second edition of its Food Awards in the Capital on December 17, 2011, the channel announced the launch of its new show called ‘Foodistan’, which would see participation from top chefs in India and Pakistan, competing against each other to prepare the best of recipes from both the countries.
Speaking on the occasion, Smeeta Chakrabarti, CEO, NDTV Lifestyle, said, “We are launching the show from next month. Though we can’t divulge much detail, it would be a show featuring chefs from India and Pakistan.”
Chakrabarti also informed that the category had seen great traction from viewers and expanded with almost all GECs running food shows. Speaking about the growth of the Food Awards, she added, “We have added more categories, participation has also increased this year. We are the only pan India food awards and have set standards with these Awards. Everybody who is anybody in the food and restaurant industry is here today.”
Speaking to exchange4media on the occasion, Vikram Chandra, CEO, NDTV Group, said, “Food is a major category for us. We have always had certain expertise in the area of food. It is a very fast growing and very important category and the one I am glad we have built expertise and competence in. We are about to launch one of the biggest food shows in India and you will see more.”
The 2011 edition of NDTV Good Times Food Awards had a new category called ‘Viewer’s Choice Award’, where the viewers got an opportunity to decide on the ‘Best Foodie City’ of the country, and Delhi NCR was unanimously selected by citizens as the winner this year. Other categories and the winners include Best North Indian Restaurant – Karim’s Hotel, Old Delhi; Best Coastal Indian Restaurant – Gajalee, Mumbai; Best Regional Restaurant – Ponuswamy, Chennai; Best Asian Restaurant – Bomra’s Goa; Best Dessert & Coffee Menu – L’Opera, New Delhi; Best Bar – The Blue Frog, Mumbai; Best European Restaurant – Indigo, Mumbai; Most Sensational Debut – Smoke House Room, New Delhi; All Time Favourite Restaurant – Flury’s, Kolkata; and Best Dhaba – Fadtare Misal Pao, Kolhapur.
The evening at NDTV Good Times Food Awards also saw the launch of celebrated chef Ritu Dalmia’s book, ‘Travelling Diva’.
The Awards had food enthusiasts like Vinod Dua, Ritu Dalmia, Marut Sikka, Aditya Bal, Vicky Ratnani, Rocky and Mayur as judges. The validation process was undertaken by Ernst & Young.