Top Story

e4m_logo.png

Home >> Media - TV >> Article

NDTV Good Times powers ‘Actve Cooking’ on Tata Sky

06-October-2007
Font Size   16
Share
NDTV Good Times powers ‘Actve Cooking’ on Tata Sky

For the first time in India, NDTV Good Times will showcase round-the-clock cooking recipes and demonstrations along with tips and trivia, with the launch of ‘Actve Cooking’, a feature service for its viewers only on Tata Sky. All subscribers of Tata Sky across the country can access the ‘Actve Cooking’.

Viewers will be able to access ‘Actve Cooking’ service from the Actve services bouquet menu on Tata Sky. The recipes and demonstrations can also be availed by clicking on the red button icon that will appear on the channel each time viewers tune into NDTV Good Times on Tata Sky. The ‘Actve Cooking’ menu will have four window options with four recipes for that day -- breakfast, lunch, dinner and an international recipe. Viewers can click on any of them, watch the recipes, and scroll the text on the side to note down their favourite recipes using the service. The recipes will change on a daily basis.

Explaining the service, Smeeta Chakrabarti, CEO, NDTV Lifestyle, said, “Actve Cooking is a novel concept and a unique interactive experience for our urban audiences comprising working mothers and bachelors. The service will offer them easy access to cooking recipes and will allow them to cook, eat and relish some of the best dishes at the click of a button, wherever and whenever they want to, courtesy NDTV Good Times. It’s like catching the cricket highlights of the day, whenever you can.”

NDTV had recently launched Good Times, a lifestyle channel that targets a largely cosmopolitan, socially upbeat audience who lives in style and enjoys every moment of life. NDTV has come together with the Kingfisher brand in a first-of-its-kind media alliance for the promotion of NDTV Good Times.

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’