NDTV Good Times has collaborated with A24 Media Africa to showcase its content in Africa. Television shows such as ‘Guilt Free’, ‘Nirvana Travels’ and ‘Highway on My Plate’ will be shown in Africa.
The partnership will help reach Indian content to African audiences.
While talking to exchange4media, Atul Seth, Vice President – Development, NDTV Lifestyle said, “We have been present in Africa from last four years with Ocher Group. We have now partnered with A24 Media as they have regional sensitivities and strong domain knowledge of regional preferences.”
Talking further about the promotion strategy and TG, Seth shared that the promotion strategy was very simple and they are looking at promoting mainly through the online medium. As the channel has a good viewership, they are depending on word-of-mouth publicity. As far as the TG is concerned, the focus is on English speaking African and Indian youth.
Speaking on the development, Salim Amin, Chairman, A24 Media said, “This partnership will provide rich and entertaining shows that African citizens will enjoy from the first viewing itself.”