NDTV Good Times, India’s youngest lifestyle channel from NDTV Group has announced the launch of Tamil audio feed for the channel and thereby expanding its reach to Tamil speaking viewers in Tamil Nadu and rest of the country. With the launch, the channel is now planning to expand its footprints in regional markets, starting with Tamil Nadu.
The channel will initially focus on delivering content from its existing library across Food, Travel, Wellness, Weddings, Style and Reality, showcasing all popular properties like Band Baajaa Bride, Highway On My Plate, Chakh le India, Vicky Goes Veg , Bachelor’s Kitchen, Luxe Interiors, Get The Look, No Big Deal, Heavy Petting, Yogasutra to name a few.
Commenting on the launch, Arati Singh, Channel Head, NDTV Good Times said, “We are pleased to announce launch of NDTV Good Times in regional language with Tamil audio feed. The channel with its focus on food, travel and fashion understands that the content is relevant to the Tamil audience. The launch of Tamil feed is in line with our expansion strategy, as we wanted more and more viewers to access and consume our content in their native language.”
She further added, “We hope the viewers will appreciate our lifestyle programming that advocates living large and celebrating life in young Indian style.”
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking