NDTV Good Times is aggressively promoting its new reality show ‘Foodistan’, which will go on air from January 23, 2012.
As reported by exchange4media on December 19, 2011, ‘Foodistan’ will see the participation of eight top chefs each from India and Pakistan, competing against each other to prepare the best of recipes from both the countries.
Commenting on the new show, Smeeta Chakarbarti, CEO, NDTV Lifestyle, said, “We are absolutely thrilled to announce ‘Foodistan’, the biggest food show on Indian television. Food as genre is very close to the DNA of our channel and we are committed to taking it to the next level with ‘Foodistan’. India and Pakistan are two nations who share a common passion for good food. And this love for food is something that binds the two nations despite the many differences, which is why ‘Foodistan’ will appeal to our viewers.”
Speaking on the show’s promotion, Atul Seth, Vice-President – Development, NDTV Lifestyle Ltd, said, “Along with India, we are also promoting ‘Foodistan’ in Pakistan, where we have collaborated with Geo channel to telecast the show there. The show will also be aired in the US and Dubai. There are plans to shoot the next series in Pakistan.”
Vir Sanghvi, who will judge the contestants on the show, remarked that ‘Foodistan’ was different from other similar shows in that it was the first food reality show in English language. “The show will be converted into a series in the coming years,” Sanghvi said, adding that in order to widen the viewer base, the show would be in Hindi as well.
NDTV Good Times spurs India-Pak culinary rivalry