NDTV is upgrading its broadcast and production facilities, as it gets ready to launch its own channels. It is investing close to $1 million in Discreet’s high-end visual effects, editing and finishing systems. It also plans to phase out its existing Quantel systems, PaintBox and EditBox, which have been in use for more than five years. The new systems will be installed by November-end.
Discreet’s systems would enable NDTV to work in a 3D environment and the time taken to put up fresh packaging and promos will much quicker. By December-end, NDTV would be able start using the new systems.
The Quantel PaintBox systems is suited for a 2D canvas-based environment. The Quantel PaintBox is a black box hardware technology, which would have cost around $50,000 each. The Inferno is a high-end visual effects system while, Flame is ideal for multi-layered effects and graphics in commercial spots, music videos, feature films, broadcast promos and station IDs.