New Delhi Television Ltd (NDTV) has announced its entry into the Singapore broadcast market on the SingTel’s mio TV platform. NDTV 24x7 and NDTV Profit will now be available on mioTV starting November 1, 2007.
“The launch of our channels in Singapore is another milestone in our objective to reach out beyond the domestic market to Indian expatriates and to all those who have a deeper commercial and cultural interest in the news and stories from the sub continent,” said Rahul Sood, Head of Distribution & Affiliate Sales, NDTV. “SingTel mioTV’s innovative approach to pay TV will allow subscribers simple and inexpensive access to our channels,” he added.
“SingTel mioTV is delighted to partner NDTV, the leading broadcaster in India. We are sure the Indian community would be very excited about the launch of NDTV 24x7 and NDTV Profit that continuously provide compelling and innovative programming that is relevant to their interests,” said Low Ka Hoe, Director of mioTV and Content.
SingTel mioTV is the innovative digital pay TV service offering from SingTel. Launched in July 2007, the service offers customers value and full flexibility to watch what they want, when they want. Currently, mioTV offers a total of 33 channels from a wide range of genres as well as Singapore’s largest range of video-on-demand titles and High Definition content.
SingTel is Asia’s leading communications group providing a portfolio of services, including voice and data services over fixed, wireless and Internet platforms. Together with its regional partners, it serves over 136 million mobile customers in seven markets.