NDTV has entered into a distribution partnership with Dialog TV, Sri Lanka’s leading DTH service provider, for its English news channel NDTV 24x7, thus making its presence felt on the DTH platform in the island nation.
Rahul Sood, Vice President-Distribution and Affiliate Sales, NDTV, said, “NDTV is very pleased to be partnering with Dialog TV as it further expands its presence in Sri Lanka. We are confident that NDTV 24x7 will be an important source of information and this partnership is in line with our efforts to reach out to our South Asian viewers.”
With this tie-up, NDTV’s global presence now extends to all key regions across the world -- the UK, the US, Canada, the Middle East, South Africa, Australia, New Zealand and neighbouring South Asian countries.
“This agreement with NDTV underscores our continued commitment to add the very best to Dialog TV’s growing portfolio of channels. Our mandate is to deliver the most comprehensive range of news, knowledge and entertainment-based programming, and with the addition of NDTV to our sterling line-up of news channels, we guarantee that our customers will receive up-to-the-minute and relevant news from our home region,” said Nushad Perera, General Manager-Sales and Marketing, Dialog Telekom.
Dialog Television (Private) Ltd, a subsidiary of Dialog Telekom Plc, operates Dialog Satellite TV, supporting a broad array of over 40 international channels including BBC, HBO, Cinemax, AXN, ESPN, Ten Sports, Discovery Channel, MTV and Cartoon Network, in addition to a wide portfolio of Sri Lankan television channels.