NDTV on Monday announced the launch of the ‘Opt-Out technology’ in Kolkata. This initiative will enable the viewers of Kolkata to watch region-specific news and special programmes. With this launch, Kolkata becomes the fourth location to have the Opt-Out technology after Tamil Nadu, Kerala and Karnataka.
The viewers of Kolkata will be able to watch the 30-minute ‘Opt-Out’ programming at 10.30 pm everyday starting September 25, 2006 till October 2, 2006. The Opt-Out technology will enable viewers in Kolkata to watch special programmes catering to the taste of local viewership during this festive season.
Opt-Out works on a path-breaking technology which is an innovative step in the broadcasting system. The process involves automatic satellite transmission without any manual intervention. There are individual boxes that are programmed to receive and switch frequency at the desired time to Opt-Out of the regular feed and again switch back to the main feed when the Opt-Out is over, with a two-second changeover interval between the switch.
NDTV plans to expand its coverage for the ‘Opt-Out’ service to other states also in the near future and this will be executed for all its three channels – NDTV 24X7, NDTV Profit and NDTV India.