NDTV and Wisden India announced a strategic partnership across all platforms including TV, web, mobile and on-ground events.
The tie-up will give millions of avid cricket lovers access to insightful content from Wisden and NDTV.
Announcing the partnership, Executive Chairman of FidelisWorld and Chairman of Wisden India, Anand Krishnan said, “We look forward to this association with NDTV. This alliance between two great brands will result in the kind of exciting products that until today cricket fans could only imagine.”
The partnership will create and promote long-term assets through television programming, on-ground activities and digital properties. These properties will include a co-branded cricket app that will host a blend of stats and content.
NDTV will also work with Wisden India to create the Indian edition of the Wisden Cricket Awards, the most coveted awards in the cricketing world.
Vikram Chandra, Group CEO of NDTV said, “At NDTV we are always looking to push the envelope in regards to premium and credible content. This partnership with Wisden India will allow us to give our viewers innovative products, credible statistics and a complete picture of Indian and world cricket. We look forward to joint events, launches and other digital initiatives as a part of this partnership.