After NDTV 24×7 and NDTV India, the telly news major is all set to add a third player to its network. This time, NDTV is exploring the on-air business space. As NDTV Media CEO Raj Nayak says, “It will be a business channel with a difference. I would put it as Business Plus.” The predominantly English business news channel, named ‘NDTV Profit’, would be launched on January 17. The editorial head of the channel is Vikram Chandra.
Currently, business programmes form a large part of NDTV’s programming with NDTV 24×7 covering various kinds of business news in its 9 to 4 business band. This segment is disbanded now and content from here would be seen on NDTV Profit. “Our news with programmes like ‘The 2.30 Factor’ and ‘Business 24×7’ have earned the respect of stockbrokers and executives. We know business, we understand business, and we're going to cover it in a way that’s new for India,” claims Nayak.
With CNBC TV18 in place and Zee Business making its mark in addition to business being an important component of other new channels, how does he see NDTV Profit make its place in the market? Nayak responds, “There is no growth when you have monopoly. To that extent, I believe that we will play a role in expanding the total market for business news. NDTV Profit is a business news channel and at the moment the only established player in this category is CNBC TV18. We believe there is room for top two to three players here. The advertising market for business channel today is around Rs 40 crore and I see it doubling in 2005 -06.”
Pointing out the factors, where the channel will concentrate to ensure acceptance in the market, he says, “Our new business channel will have the finest reporters and anchors one knows and trusts and our programming will break new ground. We’ll have our fleet of OB vans placed across the country, so we can take you live to the latest news. We’re also going to be travelling around the globe more now, as markets are sensitive to international news. So we're going to take audience live every day to business capitals across the globe.”
Some of the business programmes done by NDTV on other channels include Budget on DD Index, Zee Money Wise and BBC India Business Report.