Expanding its presence in Singapore, New Delhi Television Limited has announced the launch of its flagship channel, NDTV 24x7 on Singtel. NDTV India is the other channel from NDTV which is already available on Singtel.
Commenting on the launch, Rahul Sood, Head - Affiliate Sales & Distribution, NDTV, said, "With this launch on Singtel, NDTV 24x7 is now available to a large majority of the Indian TV-viewing homes in Singapore. It helps us further penetrate the market and reach out to all those viewers who have a deeper political, commercial and cultural interest in news and stories from the sub-continent."
NDTV 24x7 will be available in the Singtel TV Kondattam and Desi Starter, Trio, Variety and Value Packs.
Our typical marketing budget is usually 10 per cent of the topline spend