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NDTV & Coca-Cola launch Support My School Season 3 campaign

NDTV & Coca-Cola launch Support My School Season 3 campaign

Author | exchange4media News Service | Saturday, Nov 15,2014 10:06 AM

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NDTV & Coca-Cola launch Support My School Season 3 campaign

Coca-Cola India, NDTV and UN-Habitat’s multi partner program for Happy, Healthy and Active schools – Support My School will now scale up its effort to touch 1000 schools and 3,60,000 students in next two years. The third season of the program, an effort that started in 2009, aims to add to the Government’s efforts under the “Swaach Bharat, SwacchVidyalaya” initiative.

The launch took place at a newly revitalized Sonkh Government Middle School, Nuh District, Haryana. Bollywood Actress Anushka Sharma, Venkatesh Kini-President Coca-Cola India and South West Asia and Vikram Chandra –Group CEO-NDTV launched Support My School (SMS) Season 3 in front of 1000 students, teachers, principals and partners of various schools that have been revitalized under the SMS Campaign.

Support My School is a WASH (Water, Sanitation and Hygiene) initiative that aims to improve basic amenities in government schools like separate toilets for boys and girls and access to water. The Campaign is also committed to developing the overall infrastructure like playground and a clean environment to encourage a holistic learning environment. The campaign, in its first 4 years, has already revitalized 370 schools in 20 states across the country impacting nearly 120,000 students. The schools were revitalized with contributions of nearly Rs 20 crores. The Schools revitalized under the campaign have served as model schools in several districts and have led to enhanced community engagement and higher emphasis on attendance and enrollment.

Suresh Reddy, Director, SRF Foundation, Jayakumar Christian, National Director, World Vision India, Bhagyashri Dengle, Executive Director, Plan India (NGO Partner); Meenakshi Batra, CEO, Charities Aid Foundation India (NGO Partner), who are all core partners of the SMS Campaign, were present on the occasion and spoke about the need and request of community to scale the program up and take it to more schools.

Venkatesh Kini, President Coca-Cola India and South West Asia, announced the launch of Season -3, saying, “We believe that businesses today should join hands with Government and Civil society to create a lasting positive impact on the communities in which we operate. In addition to our focus on environment and water, we have also been focused on education because we believe that education is the basis of social change. Over the years, Support My School has grown from being an initiative to a campaign that has more than 100 partners in 20 states across India. Today, we announce the launch of Season 3 of Support My School- and are committed to revitalize 1000 schools by 2016 and impact the lives of 360,000 students. We are thankful to all the partners for having believed in this Campaign and for coming together to the launch today.”

Bollywood actress Anushka Sharma joined the students to celebrate Children’s Day with them. She saw the progress at the schools and how the Support My School initiative has been able to facilitate the education especially of the Girl Child.

Extending her support to the campaign, Anushka Sharma said, “I am very excited to be here today and celebrate Children’s Day in this particular school that has been revitalized by the Support My School Campaign. Today when we as a country have had so many achievements at the global platform, it is disappointing to see that basic sanitation amenities are lacking in the country targeting children who suffer the most. After seeing this school and the changes this campaign has brought about, I am very happy to know that Support My School is being taken to 1000 more schools in India. We need more such initiatives that focus on students’ needs of clean water, proper sanitation, facilities for sports and libraries etc. – so that these students get a holistic and hygienic upbringing, just like we all did. Congratulations to all the partners for a job well done.”

Education in rural India suffer from several issues where lack of sanitation is a key reason for absenteeism and dropouts amongst students. This is especially noted in young girls who are forced to quit as they enter adolescence due to a lack of clean and functional toilets. Support My School campaign began as a response to several studies which indicated that a large number of schools in rural & semi-urban areas lacked basic amenities leading to accelerated student drop-out rates. The campaign has been creating awareness about the conditions of schools in these areas, fostering a private-public partnership where corporate organizations step in to reinstall basic facilities in these government-run schools.

Speaking on the occasion, Vikram Chandra, Group CEO-NDTV said, “We at NDTV have always been committed to initiatives that bring about positive changes in society. We are proud to partner with Coca-Cola for this campaign and extend our support to the students’ needs of adequate hygiene and sanitation facilities. We hope that the Support My School campaign successfully revitalizes the 1000 schools it aims to in the next two years and that we can extend support to many more such schools in the country in the future.”

Suresh Reddy, Director, SRF Foundation said, “We are proud to be a part of the Support My School campaign which has brought about a positive change to education and sanitation in many schools in India We had taken learnings from Season 1 to ensure that we provide a holistic development infrastructure to schools in Season 2. There are many schools where the enrollment has increased post the work done under SMS and it is great to see that. We look forward to another great year ahead under Season 3.”
 

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