Digital pay TV technology solutions provider NDS is further strengthening its presence in India with the opening of a new sales and support office in Delhi.
Sue Taylor, VP and General Manager, NDS Asia Pacific, said, “NDS is very optimistic about the growth of the Indian pay TV market, and we are honoured to be the partner of choice for leading broadcasters, platform operators, and service providers delivering the latest services and content to subscribers. The opening of our sales and support office in Delhi allows us to enhance our reach and local support capabilities and to better serve our existing and future customers.”
India is a dynamic market for digital pay TV and is projected to see some of the highest digital subscriber growth rates anywhere in the world. Furthermore, according to forecasts from Media Partners Asia, India’s digital pay TV market would lead the Asia-Pacific region in revenue generation by 2015. The major factors promoting market development are government regulation, high GDP growth, increasing demand for quality content and delivery, and new market entrants offering both satellite and cable services. The increase in competition and consumer choice in pay TV is accelerating uptake of digital solutions and is leading operators to provide quality content, innovative applications, differentiated services and improved delivery.
India’s established pay TV market companies such as Tata Sky, Hathway Cable and Datacom, as well as new market entrants Bharti and Digital Entertainment Network (DEN), rely on NDS systems to protect and enable their pay TV services.
In conjunction with the opening of the Delhi office, the NDS Mumbai office and Bangalore R&D centre continue to grow. With 900 staff already in India, NDS plans to invest in further expansion.