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National Geographic to showcase ‘World’s Deadliest Animals’

19-July-2008
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National Geographic to showcase ‘World’s Deadliest Animals’

National Geographic Channel is premiering a brand new season of ‘World’s Deadliest Animals’ on July 23 at 9 pm. The seven-part series, which will be aired on Wednesdays, will explore the unique and unseen side of wildlife in their natural aura.

Rajesh Sheshadri, Senior Vice President – Content and Communication, National Geographic Channel India, said, “‘World’s Deadliest Animals’ is an action-packed series, which features some of the most exciting wild-life footage captured through the Nat Geo lens. The series explores the unique and unseen side of wildlife in their natural aura. Viewers will not only have the opportunity to see these enamoring and graceful animals in their element, but also learn about their special and distinctive characteristics and what makes them the deadliest.”

The series is being promoted heavily through the channel’s 360-degree campaign. Besides robust on-air promotion across leading channels, the series will be promoted through an interactive online, SMS and print campaign to keep viewers engaged. Viewers can test their ‘wild-life’ knowledge by sending the word ‘Wild’ through SMS to 57827 and every week the highest scorer would get a chance to win Nat Geo Collector’s Edition DVD Pack. The grand prize at the end of the contest is an all expense paid trip for two couples to the Jim Corbett National Park.

In addition, the channel has also developed an exclusive microsite for ‘World’s Deadliest Animals’. Viewers can log in to check out episode details, schedule, factoids, episode videos, contest details and an interesting photo gallery with pictures. Apart from this, as part of its on-ground activities, Nat Geo has developed innovative car rear view mirror tags in the shape of deadly animals that would be distributed on roads.

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