The National Geographic Channel advertising and media account, which was previously being handled by Mudra, has witnessed an agency shift. The account has now been moved to SSC&B after a credentials pitch, which took place in May. Dilshad Master, VP-Content & Communication, National Geographic Channel confirmed this development.
Although NGC was not ready to comment on the account size of NGC, it is estimated to be close to Rs.3 crores. Most of the media spends at NGC have been on print, outdoor, Internet, radio and below the line activities. With a new agency like SSC&B coming in, it is not yet known how it would change both the viewership marketing programs and initiatives targeted at advertising decision makers.
Our typical marketing budget is usually 10 per cent of the topline spend
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