National Geographic hopes to capture eyeballs with Kaal's filmstars

National Geographic hopes to capture eyeballs with Kaal's filmstars

Author | Malini Menon | Monday, Apr 25,2005 7:31 AM

National Geographic hopes to capture eyeballs with Kaal's filmstars

National Geographic will sizzle this summer with Ajay Devgun, Vivek Oberoi, John Abhraham and long legged beauties Esha Deol and Lara Dutta exploring the 'wilds' with Kaal Special -Mysteries of the Deep Jungle.

The blockbuster film, presented by the Bollywood biggies - Shah Rukh Khan and Karan Johar, is going to be released on April 29. But before the mega release, the star cast has started grabbing their share of animal persona by hosting the epic jungle series on the tube from April 17. The show is telecast every Sunday at 10 pm. The actors lead you to the very depths of the wild in pursuit of stories. Vivek Oberoi will showcase 'The Beast Within' on May 1; John Abraham will anchor 'Killer Tigers of India' on May 8 and catch the 'Monsters of the Forest' with Lara Dutta on April 24.

This marketing tie-up is certainly a step towards the recent makeover of the channel, rendering it a new contemporary look. Asked on the same, Dilshad Master, Sr VP -Content and Communiation, said, "Why we went in for this tie up is because it's film by Karan Johar, who has made successful blockbusters in the last couple of years. Moreover, the film gives out a message of wildlife conservation."

However, Master clearly states that this does not mean that NGC will look for more Bollywood associations. She said, "This is one of its kind because the subject matches. The film talks on wildlife conversation, content which goes well with the core DNA of the channel. Yet the filmstars acting as show anchors would add the lighter and contemporary feel to the channel."

Other than the actors being the spark factor for the show, technology will enhance the programme by enhancing and capturing the sheer animal instincts. Master said, "The series will be in a fictional format, which will not only be educative but would liven up the channel too."

The show is certainly going to be the major advertisement clincher for this month with the card rates clearly indicating its value. For every 10-second advertising space, the ad rate is Rs 5, 000. The timing and the content, and of course the big stars is certainly going to rake in the moolah for the channel.

Tags: e4m

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