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National Geographic, Germany, explores ‘Mythical India’

24-March-2007
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National Geographic, Germany, explores ‘Mythical India’

Mythical India, a 156-page special edition published by the German Edition of the legendary worldwide National Geographic magazine, was launched recently at the world-renowned International Tourism Fair 2007 that was held in Berlin recently. India was the official partner country for the fair this year.

Mythical India is the eighth issue of the ‘Collector’s Edition’ that appears in Germany and is aimed specifically at collectors. Ambika Soni, Minister-Tourism and Culture, launched the edition.

This special edition showcases the many facets of India through interesting reports and supported by spectacular photo series, including stories on India’s high-tech city Bangalore; Hindu celebrations; pilgrimage to sacred rivers; Bollywood and its booming film industry. It also highlights poverty that still affects a large part of the population.

“We are very happy that Ms Soni, Tourism and Culture Minister of India, was at the Bertelsmann Headquarters in Berlin for the launch of the magazine and it is an honour to celebrate this amazing project with her,” said Dr Felix Friedlaender, Publishing Director, National Geographic, Deutschland.

Marzban Patel, Chairman and MD, Mediascope Publicitas, which is the sole media representative of National Geographic (Germany) in India, said, “The National Geographic brand enjoys the loyalty of both consumers and advertisers, as it is uniquely positioned in the market to connect people to a world that is larger than the one they live in. The unveiling of the India special issue at the ITB 2007 is a great recognition of India’s place on the world map. This special edition will definitely enhance any avid reader’s collection.”

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