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National Geographic experiments thriller genre with 'Nat Geo Investigates'

08-March-2005
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National Geographic experiments thriller genre with 'Nat Geo Investigates'

After crime shows suddenly seemed to be the genre that was working for the news channels, infotainment channels have also decided to try the thriller/crime genre for its audience. Discovery is ready with its show on Adolf Hitler. And come March 14, National Geographic's new show 'Nat Geo Investigates' will take the daily 10.00 pm slot on the channel featuring real life crime stories like that of Charles Sobhraj's.

The channel had recently experimented with the kids' genre when it launched 'Nat Geo Junior'. "The show has worked very well for us and is picking up," said Charath Narasimhan, VP, Marketing, NGC. "We have always believed in constantly innovating on our formats to give the viewer something new and still conforming to the National Geographic quality and standard of programming," he said.

Apart from serial killer Charles Sobhraj, the other subjects that the new show brings are the 9/11 attacks, Crash of the Concorde and the Bomb in Oklahoma City among others. The channel has compiled a list of natural and man-made disasters and re-enacted details around these incidents to give the viewer a clearer and wider picture around these tragedies.

"There are various reasons to have the show. The series informs the viewer as well as gives them the finer details around these events that can help avoid these tragedies in the future. We read so much about these things everyday but there is nothing that really gives a true picture about such incidents and Nat Geo does that," said Narasimhan.

The show is in the docudrama format and the channel aims to rope in the upscale male audience with it. The show would fasten the pace of programming that is otherwise seen from the channel on the slot. However, more importantly, it indicates the various steps that even nice channels are taking today to reinvent and innovate programming to lure in the viewer.

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