In a bid to introduce new innovative, theme-linked content and to capture the excitement around sports, National Geographic Channel has launched a new series called "Science of sport".
This six episode series of " Science of sport" will be hosted by Kapil Dev and will be telecast on the genre Sci files every Tuesday from May 21 to June 25, 2002 at 10:00 PM.
The new series seeks to reveal the secrets behind sporting success, from the worlds of physics, psychology and technology. The six sports that it focuses on are cricket, golf, soccer, tennis, winter games and athletics.
According to Dilshad Master, VP, Content and Communication, NGC, "National Geographic Channel''s new programming initiatives will bring to the viewer varied programs in the field of science, exploration and adventure. With the world cup round the corner, this series is not only topical but also one of our best science series in our new programming line-up."
"We would like to bring the best of science to our viewers in a format that is friendly and topical - the science of sports series is not just unique but is directly aimed at our target audience." She adds.
The science of sport series specifically is sponsored by Jockey and NECC. Apart from these two, sci-files genre is sponsored by Hindustan Syringes & Medical Devices, Bajaj Electricals, Amtrex Hitachi, Birla AT&T and Icon Fabrics