Talent hunts seem to have excited most of the channels. While entertainment channels like Zee, Channel V and Sony have already made a foray into this domain, special interest channels like National Geographic also has launched a nationwide hunt titled, the Nokia Innovation. The channel has tied up with the Delhi IIT for this.
Speaking on the endeavour, Zubin Gandevia, Managing Director, National Geographic, says the channel has partnered with Nokia as the eight-episode long series would culminate in the hunt for the young innovator of the year. The series will be aired from October 3 every Sunday at 10 pm.
Each series will feature people who are affected most by technology, he said. Sr Vice President, Content and Communications, National Geographic, says Nokia Innovation contest is open to innovators from any area of science and technology and entries will be divided into 11 categories. The categories are: energy management and conservation, environmental sciences, population and disease control, infrastructure and communication, software technologies, transportation, agriculture, urban living and rural infrastructure, entertainment and recreation, information technology and life sciences. Entries will be received in a prescribed format for three weeks. Then these would be short-listed to five by an independent body. These chosen five would then be invited to an on-ground symposium on November 13. The winner will be awarded Rs 10 lakh to make the innovation a commercial realty, she said.
Dr A K Gupta, MD, IIT Delhi, says this is for the first time that the institute has tied up with a channel. The association will help in encouraging young innovators, he said. Nikhil Mirchandani, Head – Sales, says a 360-degree campaign on Nokia Innovation series will be hit media next week. Besides Nokia as one of the prime sponsors tie ups with others were also being worked out.