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National Association of Broadcasters ties up with IACC as India comes on its radar for NAB Show 2008

National Association of Broadcasters ties up with IACC as India comes on its radar for NAB Show 2008

Author | exchange4media Mumbai Bureau | Tuesday, Feb 19,2008 6:43 AM

National Association of Broadcasters ties up with IACC as India comes on its radar for NAB Show 2008

The year 2008 is a milestone of sorts for the NAB Show. The National Association of Broadcasters (NAB), organisers of the NAB Show, has decided to inject content in its line-up of offerings from this year on. Also, India would see special attention at the event – from encouragement to Indian participants to be at the event, to super sessions. NAB has also tied up with the Indo-American Chamber of Commerce (IACC) as its exclusive partner in the process.

The NAB Show, a conference-cum-exhibition, will be held at Las Vegas on April 11-17, 2008. From conception through distribution, the NAB Show has served as the incubator for excellence – helping to breathe life into content everywhere for the past eight decades.

The IACC, in association with the NAB, has announced a curtain raiser for the NAB Show 2008, which would have over 1,600 companies showcasing the latest in content creation, management, commerce, distribution and delivery, including every element of television and radio broadcasting, film video production and post production, audio production, multimedia, Internet, satellite and telecommunications.

Farokh Balsara, President, IACC, India, said, “The Indian media and entertainment industry is going through a metamorphosis due to the digitisation of content and delivery platforms. To keep pace with these fast-paced changes, Indian companies will have to adopt relevant strategies to stay competitive. The NAB Show provides broadcasters with a global platform to build synergistic partnerships and accelerate the visibility of the Indian content globally. In addition, it will throw light on the impact of wireless technology and the challenges and opportunities that convergence is bringing to the mainstream multimedia industry at the macro and micro levels.”

Chris Brown, EVP, Conventions & Business Operations, NAB, said, “We are very pleased to be in India this week to meet your industry leaders and to communicate the important role the NAB Show plays in this industry on every continent around the world. The NAB Show starts with content – not gadgets – and provides the industry with the best opportunities to showcase content to those who buy, re-purpose, deliver and distribute it across traditional and emerging platforms worldwide.”

“The NAB Show is the best source for the creativity, inspiration, solutions and next-generation technologies, which serves as the perfect platform for the media professionals to foster growth. Business development, search for new markets and maintaining relationships with the existing customers are the chief prospects involved with the NAB Show,” Brown added.

Margaret Cassilly, VP, International Operations, Conventions & Business Operations, NAB, said, “Our partnership with IACC will benefit Indian broadcasters as well as NAB Show attendees. As the destination for content professionals, the NAB Show is the perfect spot for India to access electronic media resources and connect with media professionals from around the world.”

The media and the entertainment business in India, estimated at around Rs 44,000 crore, is one of the fastest growing segments of the economy at a CAGR of 18 per cent. Digitalisation of both content and delivery platforms in the audio-visual entertainment space is leading to increasing exposure to wider audiences within shorter spans of time. Events like the NAB Show will further help this burgeoning industry to understand the newest trends, innovative and emerging technologies like 3D, IPTV, UltraHD, etc., and will help Indian broadcasters do business with the largest content owners in the world.

The NAB Show is produced annually by the National Association of Broadcasters, a trade association located in Washington, which advocates on behalf of more than 8,300 free, local radio and television stations and broadcast networks before the Congress, the Federal Communications Commission and the Courts. NAB members receive discounts on NAB Show registration packages and exhibit space.

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