Top Story

e4m_logo.png

Home >> Media - TV >> Article

Nat Geo's 'BSF: India's First Line of Defence' becomes the most watched show in Infotainment genre

12-February-2016
Font Size   16
Share
Nat Geo's 'BSF: India's First Line of Defence' becomes the most watched show in Infotainment genre

National Geographic Channel’s exclusive documentary, BSF: India’s First Line of Defence has become the top-rated show in the week of its premiere. It is the highest rated show of the genre in the television universe (4+ All India) with 812 TVT, which is 22 per cent more viewership than the genre’s next rated show. With its visuals and storytelling, the documentary also appealed to premium audiences, retaining the #1 slot in Infotainment’s core TG (9 -40 A).

The documentary salutes the spirit and never say die attitude of our soldiers. It brought viewers closer to the unflinching soldiers guarding the nation’s frontline. Even before the premiere, the appeal of the documentary insured that the digital promotions of the show engaged more than 2.2 mil users (reaching more than 20 mil users in total).  With the massive support that the campaign was getting, Nat Geo also created an online platform that enabled users to send messages to soldiers at the border.

Swati Mohan, Business Head, India, FOX Networks Group said, “The response to our documentary on the BSF has been overwhelming. We thank the Border Security Force for the all the support, and for making the entire production process an enriching experience for us. The film was an ode to the unsung heroes that guard our borders and it was made to instill a sense of pride in every Indian. The ratings are not only a testimony of the quality of production, but also the love and respect the country has for its real heroes. The appreciation we have received for this documentary reassures us on our commitment to bring to viewers extraordinary and path breaking documentaries that reiterate Nat Geo’s gold standards of iconic and visually stunning story-telling.” 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.