Nat Geo to probe the working of the human mind in ‘My Brilliant Brain’

Nat Geo to probe the working of the human mind in ‘My Brilliant Brain’

Author | exchange4media News Service | Saturday, Oct 27,2007 8:20 AM

Nat Geo to probe the working of the human mind in ‘My Brilliant Brain’

National Geographic Channel will be premiering its next mission property, ‘My Brilliant Brain’, in December this year. The channel has earlier showcased ‘Mission Everest’ and ‘Mission Udaan’ (inside the Indian Air Force) in the same segment.

The week-long series will take the viewers inside the human mind to explore its incredible inner workings. This series promises to make viewers re-think the abilities of the human brain as it looks at a group of remarkable people and poses questions about the origins of genius, including questions such as extraordinary abilities being genetic, developed or acquired by accident.

Speaking about the initiative, Nikhil Mirchandani, Managing Director, National Geographic Channel, South Asia, said, “Our Mission properties have always showcased exceptional content, encouraging viewers to re-assess the world they live in and expand their thought horizons. ‘My Brilliant Brain’ will take Indian television programming to the next level with an impressive content, which is well packaged. This unique initiative will also provide our advertising partners an ideal opportunity to reach out to their target consumers.”

“‘My Brilliant Brain’ is very special for us at Nat Geo India as it is the next big initiative with a local connect, and also strongly communicates our philosophy of Think Again. With a truly phenomenal line-up, including a very special film from India, we are looking at promoting this series innovatively through extensive on-air, on-ground and online activation, thus giving it a 360-degree approach for both our viewers and advertising partners,” said Rajesh Sheshadri, Senior Vice-President, Content and Communication, National Geographic Channel, India.

The focus of these promotional activities would be to stimulate and challenge the brains of viewers nationwide in an exciting and innovative format.

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