National Geographic Channel has tied up with Titan Watches for the launch of the Titan WWF collection, which is inspired by some of India’s most endangered species. As part of the innovative tie-up, Nat Geo will showcase a series titled ‘WWF Endangered Species’ focusing on India’s most endangered species along with special vignettes and factoids on these animals. The four-week series, which premiered on September 18, is aired on Sundays at 1 pm.
The show is part of the promotional plan being done for Titan Watches’ WWF collection. Maxus is the creative agency for Titan.
Rajesh Sheshadri, Senior Vice President – Content & Communication, National Geographic Channel, India, said, “At Nat Geo, we take pride in seeing each brand as a unique entity and offering innovative solutions that best suit the advertiser’s needs. Our latest association with Titan for the WWF collection is another example of our ability to go beyond the brief and delivering out of the box solution for our partners. We are delighted to have Titan Industries on board. The exclusive series on endangered species and Titan’s new WWF collection are a perfect fit as they both appeal to viewers who have an avid interest in wildlife.”
Talking about the tie-up, Harish Bhat, COO, Titan Watches, said, “At Titan, we are constantly striving to develop collections, which help our consumers connect with their deep-rooted yearnings for self-expression. Through the WWF collection, we are trying to connect with these new consumers who yearn to ‘be more’. As the new collection has been inspired by India’s most endangered species, National Geographic Channel’s viewer profile and their wild programming provide an excellent platform for us to reach out to our target consumer.”
Kishan Kumar MS, Investment Group Head, Maxus, added, “Our partnership with NGC for the Titan WWF campaign encapsulates right from awareness creation, to interest generation through information and finally consumer interaction using retail linked contests.”